At times your coils or curls just won’t act right and it’s difficult to make them shine and behave. These are the tell-tell signs that it’s time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair. Wet hair thoroughly. Gently massage into lather throughout hair and scalp. Rinse well. Repeat as necessary. Follow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner. Use as needed on an intermittent basis with the other As I Am cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner Immediately after clarifying is the perfect time to experience intense conditioning with As I Am Hydration ElationIntensive Conditioner. Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Phyllanthus Emblica (Amla) and Citrus Reticulata (Tangerine), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Fragrance/Parfum, Citric Acid, Potassium Sorbate, Glucose, Lactoperoxidase, Glucose Oxidase, Limonene. Source: 1-Natural
As I Am Curl Clarity Shampoo 8oz
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As I Am
As I Am Naturally is the best-selling, award- winning hair brand taking the natural hair community by storm. Formulated with the finest natural ingredients, As I Am has a growing legion of supporters in the UK and Europe, and in a few short years has become one of the go- to brand for quality products which combine nature’s finest botanicals with innovation and a scientifically advanced approach to haircare. As I Am, a range of luxurious, yet affordable products specifically catered towards women with naturally curly and coily hair textures, who take a very hands-on approach to looking after their hair. Products are infused with natural ingredients such as coconut oil, shea butter, royal jelly and natural botanical extracts to gently and effectively cleanse the hair, while injecting much-needed moisture the way nature intended. *not tested on animals.