SheaMoisture

SheaMoisture, rooted in the vision of Sofi Tucker, a pioneering mother and grandmother of our founders, has a rich history dating back to 1912. Sofi Tucker sold Shea Butter, African black soap, and homemade skincare and haircare products in Sierra Leone. Honoring her legacy, SheaMoisture continues to use pure fairtrade shea butter, supporting women in Africa, along with natural ingredients like Jamaican Black Castor Oil for intense nourishment and optimal hair care. The products are free from silicones, sulfates, and mineral oils.

Whether you have curly, coily, or wavy hair and seek lasting hydration, curl definition, or stronger hair, SheaMoisture is here to assist. As curl experts, they approach hair care with love and a commitment to your unique needs!