La Riche Directions Hair Color Neon Red 88m

We’ve turned up red to max intensity to achieve a neon red, orange-toned finish that will leave hair glowing brighter than you ever imagined.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 88ml semi-permanent hair colour

• 49mm tub opening for tint brush

• 100% vegan friendly and cruelty-free

• All Directions colours are inter-mixable to create a new shade