As I Am

As I Am was created by Dr. Ali N. Syed, a chemist specializing in hair care and president of the American company Avlon. Due to a significant demand for high-quality hair care for kinky hair and the recognition that kinky hair has distinct needs compared to other hair types, Dr. N. Syed acknowledged that a genuine solution couldn't be provided with Avlon's traditional product range.

This realization led to the birth of the independent brand As I Am Naturally. With exclusive formulas rich in organic ingredients, specifically tailored for the care of dry, kinky hair types. Grounded in years of studies and knowledge of all hair types, their anatomy, and specific needs.

Kinky hair requires moisture and protection. The balance between moisture and proteins in the hair plays a crucial role in promoting hair growth, a particular challenge for Afro-textured hair. Women aspire to highlight the beauty of their curl patterns.

The As I Am range encompasses hair care solutions that can address all these needs effectively.