La Riche Directions Hair Color Deep Purple 88ml

One of the most in-demand colours in our collection, Deep Purple is here to captivate with its intense purple coverage and blue undertones.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 88ml semi-permanent hair colour

• 49mm tub opening for tint brush

• 100% vegan friendly and cruelty-free

• All Directions colours are inter-mixable to create a new shade