La Riche Directions Hair Color Poppy Red 88m

Poppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.

For the most vivid results, we recommend applying to bleached hair.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 88ml semi-permanent hair colour

• 49mm tub opening for tint brush

• 100% vegan friendly and cruelty-free

• All Directions colours are inter-mixable to create a new shade